Agency Packaging

How to structure entity SEO as a productized agency offering.

Entry Point: The Fit Audit

Use SOP 1: Evaluate Entity SEO Fit as the sales and onboarding entry point.

• Run the audit before proposing a retainer
• Present the audit as a value-add, not a commodity deliverable
• Use the gaps found to justify the engagement

Frame gaps as clarity and trust issues, not technical trivia. Clients care about Google trusting them — not about schema or entity graphs.

Monthly Deliverable Bundle

Package fixes into recurring monthly deliverables:

Deliverable	Description
Entity mapping	Ongoing identification of missing/weak entity connections
Content briefs	Structured briefs for supporting pages targeting entity gaps
Supporting pages	Published content filling entity gaps
Internal links	Links connecting related pages and entities across the site
Schema/fact consistency	Review and correction of schema and on-page facts

Reporting

Report on topical coverage improvement, not only individual keyword rankings:

• Before/after visibility across entity-related query groups
• New entity connections established
• Pages published and indexed
• Internal link additions

Avoid reporting only on single keyword positions — entity SEO wins show up across query clusters.

Pricing Anchor (EntityClouds)

If using EntityClouds as part of the stack:

• $99/license for 1–3 domains
• $89 for 4–6 domains
• $79 for 7–20 domains
• $60 for 21+ domains

See EntityClouds Product Reference for full details.

Sales Handoff

Before packaging, qualify with:

1. Entity fit audit result (Good fit / Needs prep / Not ready)
2. Budget confirmation for monthly retainer
3. Willingness to create or approve supporting content

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See also: Prospect Pitch Script